The upcoming California Consumer Privacy Act (“CCPA”) taking effect in January 1st, 2020 is creating a havoc among advertisers using third-party data. CCPA will restrict the transfer […]
CCPA: the shift to 1st party data
All posts by stepmiles
Amazon: advertising challenges
Amazon, the leading purchase channel today continually enhances its advertising options. But despite its fast growth and wealth of ad choices, per a recent study by Stepmiles […]
Where is product research conducted?
Search engines are no longer the predominant product research source, especially, when it comes to the younger generations of shoppers who clearly prefer using social media platforms. […]
Customers journeys differ radically
Stepmiles insights, based on thousands of different user journeys over the last 5 years period, indicate unique shopping behavior among users. Even when shopping within the same […]
Cross-channel POV: Google and Facebook’s funnel stages
Stepmiles has been taking a holistic approach to channel performance optimization since 2004. Today, this strategy is no longer a novelty but a necessity. To maximize their […]
Today’s Amazon skills shortage
As more and more users begin their digital journeys directly on Amazon today, the Google and Facebook digital advertising duopoly is being disrupted. Marketers are re-allocating brands’ […]
Cross-channel POV (series): combining Google & Facebook
When it comes to digital ad spend, revenue growth and customer journey moments, Google and Facebook are still the dominating duo. In 2017 Facebook and Google drove […]
Personalization, a human and AI joint effort driving brand loyalty
Personalizing customer experiences along their journey has become main focus of both human creativity and Artificial Intelligence based automation. The result has is boost in brand loyalty […]
Google Ads Click Share Rollout
Click Share rolls out as another type of competitive metric, alongside Search Impression Share, Average position, Search Lost and etc. in Google Ads Search campaigns. This metric […]
Google’s Semantic Search Coming Up Next…
Google’s focus on quality of search will soon transpire in its push for understanding of the meaning of search phrases, not just each word. After some testing […]