The upcoming California Consumer Privacy Act (“CCPA”) taking effect in January 1st, 2020 is creating a havoc among advertisers using third-party data. CCPA will restrict the transfer […]
CCPA: the shift to 1st party data
Currently browsing: Marketing
Search engine marketing, PPC, video advertising, display and platforms for business development
Amazon: advertising challenges
Amazon, the leading purchase channel today continually enhances its advertising options. But despite its fast growth and wealth of ad choices, per a recent study by Stepmiles […]
Customers journeys differ radically
Stepmiles insights, based on thousands of different user journeys over the last 5 years period, indicate unique shopping behavior among users. Even when shopping within the same […]
Cross-channel POV: Google and Facebook’s funnel stages
Stepmiles has been taking a holistic approach to channel performance optimization since 2004. Today, this strategy is no longer a novelty but a necessity. To maximize their […]
Today’s Amazon skills shortage
As more and more users begin their digital journeys directly on Amazon today, the Google and Facebook digital advertising duopoly is being disrupted. Marketers are re-allocating brands’ […]
Personalization, a human and AI joint effort driving brand loyalty
Personalizing customer experiences along their journey has become main focus of both human creativity and Artificial Intelligence based automation. The result has is boost in brand loyalty […]
Google Ads Click Share Rollout
Click Share rolls out as another type of competitive metric, alongside Search Impression Share, Average position, Search Lost and etc. in Google Ads Search campaigns. This metric […]
Facebook tests ads in its search results
Earlier this week, Facebook revealed that it is testing ads in its search results (primary), and Marketplace. Placing search ads in Facebook’s search results has been part […]
Automation Options in Google Ads
Advancements in machine learning (“ML”) have allowed Google to bring more automation that makes PPC specialists’ lives a little easier. Efficiency through automation is awesome but not […]
New AdWords tools for Youtube Advertisers
As announced at the Cannes Lions Festival, the YouTube creative suite has the following new tools: Video Experiments, Video Creative Analytics, Director Mix and Video Ad Sequencing. […]