Search engines are no longer the predominant product research source, especially, when it comes to the younger generations of shoppers who clearly prefer using social media platforms. […]
Where is product research conducted?
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Search engine industry news
Customers journeys differ radically
Stepmiles insights, based on thousands of different user journeys over the last 5 years period, indicate unique shopping behavior among users. Even when shopping within the same […]
Cross-channel POV: Google and Facebook’s funnel stages
Stepmiles has been taking a holistic approach to channel performance optimization since 2004. Today, this strategy is no longer a novelty but a necessity. To maximize their […]
Google Ads Click Share Rollout
Click Share rolls out as another type of competitive metric, alongside Search Impression Share, Average position, Search Lost and etc. in Google Ads Search campaigns. This metric […]
Google’s Semantic Search Coming Up Next…
Google’s focus on quality of search will soon transpire in its push for understanding of the meaning of search phrases, not just each word. After some testing […]
Google Shopping Growth in 2019
For most online retailers Google shopping year-end reports (Q4) have marked significant growth after distinctly flatter prior quarter’s PLA (“Product Listing Ads”) traffic, and both impressions and […]
Facebook tests ads in its search results
Earlier this week, Facebook revealed that it is testing ads in its search results (primary), and Marketplace. Placing search ads in Facebook’s search results has been part […]
New Google My Business API Release
Google My Business releases its API update v4.3 which includes read and respond to users Q&A, identifying unclaimed locations and bulk reading reviews. It also allows reporting […]
Automation Options in Google Ads
Advancements in machine learning (“ML”) have allowed Google to bring more automation that makes PPC specialists’ lives a little easier. Efficiency through automation is awesome but not […]
New AdWords tools for Youtube Advertisers
As announced at the Cannes Lions Festival, the YouTube creative suite has the following new tools: Video Experiments, Video Creative Analytics, Director Mix and Video Ad Sequencing. […]