For most online retailers Google shopping year-end reports (Q4) have marked significant growth after distinctly flatter prior quarter’s PLA (“Product Listing Ads”) traffic, and both impressions and […]
For most online retailers Google shopping year-end reports (Q4) have marked significant growth after distinctly flatter prior quarter’s PLA (“Product Listing Ads”) traffic, and both impressions and […]
Earlier this week, Facebook revealed that it is testing ads in its search results (primary), and Marketplace. Placing search ads in Facebook’s search results has been part […]
Google My Business releases its API update v4.3 which includes read and respond to users Q&A, identifying unclaimed locations and bulk reading reviews. It also allows reporting […]
Advancements in machine learning (“ML”) have allowed Google to bring more automation that makes PPC specialists’ lives a little easier. Efficiency through automation is awesome but not […]
Google Data Studio now provides access to 16 months of Google Search Analytics data in the Google Data Studio, the custom dashboard platform, part of the Google […]
As announced at the Cannes Lions Festival, the YouTube creative suite has the following new tools: Video Experiments, Video Creative Analytics, Director Mix and Video Ad Sequencing. […]
As Google fully rolls out mobile-first indexing, let’s look at some SEO basics for optimizing content and on-page factors. The goal is to ensure that your site […]
As we suspected, some of the recent short-lived fluctuations in search rankings are due to a Google core algorithm update. This was confirmed by Google via a […]
From RankBrain to Cloud Vision API and the Google Brain Project, Google has been incorporating AI more and more in various aspects of search, even building an […]
As we enter into 2018, let’s explore some of the trends that affect SEO: the growth of voice search, featured snippets and structured data, focus on AI […]